{"id":36293,"date":"2023-01-30T18:00:00","date_gmt":"2023-01-30T23:00:00","guid":{"rendered":"https:\/\/ourpublicservice.org\/?page_id=36293"},"modified":"2023-01-31T14:42:30","modified_gmt":"2023-01-31T19:42:30","slug":"social-security-website-redesign","status":"publish","type":"page","link":"https:\/\/ourpublicservice.org\/our-solutions\/customer-experience\/y2022\/social-security-website-redesign\/","title":{"rendered":"SOCIAL SECURITY WEBSITE REDESIGN"},"content":{"rendered":"\n<a class=\"wp-block-pps-gutenberg-blocks-button alignleft pps-button rectangular_without_border with-icon p-0 m-0 font-weight-bold\" target=\"_self\" href=\"https:\/\/ourpublicservice.org\/performance-measures\/customer-experience\/\" data-label=\"Back to Customer Experience\" data-color=\"#00827E\" data-color-opacity=\"100\" data-bg-color=\"#ffffff\" data-bg-color-opacity=\"100\" data-graphic-position=\"before\" data-button-style=\"rectangular_without_border\" data-graphic-type=\"icon\" data-type-of-url=\"page\" data-icon=\"arrow-left\" style=\"color:#00827E;border:1px solid #00827E;background-color:#ffffff\" rel=\"noopener noreferrer\"><i class=\"fa fa-arrow-left before\"><\/i><span>Back to Customer Experience<\/span><\/a>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-social-security-website-redesign\">Social Security Website Redesign<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-security-administration\" style=\"font-style:normal;font-weight:400\">SOCIAL SECURITY ADMINISTRATION<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><em><strong>Note:<\/strong> In previous years, SSA provided insights and data regarding their retirement customer experience offerings across service delivery channels. This year\u2019s profile focuses on SSA\u2019s website redesign effort, and the customer experience practices and considerations involved in that work.<\/em>&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:24px\">Virtually everyone in America interacts with the Social Security Administration at some point in their lives, from receiving a Social Security number at birth to relying on SSA\u2019s retirement services for financial security after they have stopped working. SSA provides services over the phone, at field offices across the country, and through its website.&nbsp;&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">In 2021 and 2022, SSA launched a significant effort to redesign its website to better meet customer needs and expectations. Using the principles of human-centered design, the agency reorganized and streamlined some content to launch a beta website to provide easily understandable information and reduce the barriers to access customers face when interacting with SSA. The agency collected and incorporated customer feedback to refine the beta website and officially launched the redesigned website on Dec. 6, 2022.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-pps-gutenberg-blocks-tabbed-content pps-tabbed-content cx-tabs cx-profile-tabs tabs-as-nav-menu tabs-with-arrows\" data-count=\"2\"><div class=\"tab-content\">\n<div class=\"wp-block-pps-gutenberg-blocks-tab tab\" data-label=\"Service-Overview-and-Data-Highlights\"><a class=\"tab-label\" href=\"#Service-Overview-and-Data-Highlights\" role=\"tab\">Service Overview and Data Highlights<\/a><div class=\"tab-pane\" id=\"Service-Overview-and-Data-Highlights\" role=\"tabpanel\">\n<h3 class=\"wp-block-heading\">Service Overview<\/h3>\n\n\n\n<p style=\"font-size:18px\">The Social Security Administration provides benefits to support the financial security of more than 70 million people in this country. The agency\u2019s website provides information about SSA programs and services, as well as access to a \u201cmy Social Security\u201d account that customers can create to view their Social Security statements, request a replacement Social Security card and take care of other SSA business.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-pps-light-gray-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>Primary Customers<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p style=\"font-size:24px\">Customers who are seeking information, applying for or receiving Social Security benefits, and their families, as well as people planning for their retirement.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-pps-light-gray-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>Key Services<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li>Information about Social Security Administration programs, eligibility requirements and application processes.&nbsp;<\/li>\n\n\n\n<li>Issuance of benefit verification letters and status updates on benefit claims, replacement Social Security cards and, in partnership with the Medicare program, replacement Medicare cards.&nbsp;<\/li>\n\n\n\n<li>Online access to Social Security accounts, enabling recipients to view their Social Security statements, check their earnings and estimate their retirement benefits.&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-pps-light-gray-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>Service Snapshot<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li><strong>197 million<\/strong> visits to SSA.gov in fiscal 2021.&nbsp;&nbsp; \n<ul class=\"wp-block-list\">\n<li><strong>24,000<\/strong> visits to beta.SSA.gov in fiscal 2021.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>74 million<\/strong> \u201cmy Social Security\u201d accounts, which provide personalized online services.&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-data-highlights\">Data Highlights<\/h3>\n\n\n\n<p><strong>Requesting a benefit verification letter on SSA.gov<sup>1<\/sup><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ourpublicservice.org\/wp-content\/uploads\/2022\/12\/25-percent-4-01.svg\" alt=\"\" class=\"wp-image-36400\" width=\"200\" height=\"200\"\/><\/figure><\/div>\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>EXISTING WEBSITE<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\">Success rate: <strong>25%<\/strong><br>Time to task: <strong>55 seconds<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ourpublicservice.org\/wp-content\/uploads\/2022\/12\/89-percent-4-01.svg\" alt=\"\" class=\"wp-image-36404\" width=\"200\" height=\"200\"\/><\/figure><\/div>\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>REDESIGNED WEBSITE<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:18px\">Success rate: <strong>87%<\/strong><br>Time to task: <strong>18 seconds<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns tabbed-content-arrows mt-4 pt-4 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column m-0 p-0 is-layout-flow wp-block-column-is-layout-flow\">\n<a class=\"wp-block-pps-gutenberg-blocks-button aligncenter pps-button rounded_with_border with-icon previous-link\" target=\"_self\" data-label=\"Previous Tab\" data-color=\"#0084D4\" data-color-opacity=\"100\" data-bg-color=\"#ffffff\" data-bg-color-opacity=\"100\" data-graphic-position=\"before\" data-button-style=\"rounded_with_border\" data-graphic-type=\"icon\" data-type-of-url=\"media\" data-icon=\"chevron-left\" style=\"color:#0084D4;border:1px solid #0084D4;background-color:#ffffff\" rel=\"noopener noreferrer\"><i class=\"fa fa-chevron-left before\"><\/i><span>Previous Tab<\/span><\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column m-0 p-0 is-layout-flow wp-block-column-is-layout-flow\">\n<a class=\"wp-block-pps-gutenberg-blocks-button aligncenter pps-button rounded_with_border with-icon next-link\" target=\"_self\" data-label=\"Next Tab\" data-color=\"#0084D4\" data-color-opacity=\"100\" data-bg-color=\"#ffffff\" data-bg-color-opacity=\"100\" data-graphic-position=\"after\" data-button-style=\"rounded_with_border\" data-graphic-type=\"icon\" data-type-of-url=\"media\" data-icon=\"chevron-right\" style=\"color:#0084D4;border:1px solid #0084D4;background-color:#ffffff\" rel=\"noopener noreferrer\"><span>Next Tab<\/span><i class=\"fa fa-chevron-right after\"><\/i><\/a>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pps-gutenberg-blocks-tab tab\" data-label=\"Customer-Insights\"><a class=\"tab-label\" href=\"#Customer-Insights\" role=\"tab\">Customer Insights<\/a><div class=\"tab-pane\" id=\"Customer-Insights\" role=\"tabpanel\">\n<h3 class=\"wp-block-heading\">Customer Insights<\/h3>\n\n\n\n<div style=\"border-width:2px;border-color:#000000;border-style:solid\" data-bg-color-opacity=\"25\" data-border-color=\"#000000\" data-border-thickness=\"2\" class=\"wp-block-pps-gutenberg-blocks-styled-container pps-styled-container pt-4 pb-0 mb-0 cx-legend\">\n<p class=\"has-text-align-center mb-0 has-medium-font-size\" style=\"font-style:normal;font-weight:400\"><strong>LEGEND<\/strong> <\/p>\n\n\n\n<p class=\"has-text-align-center mt-0\" style=\"font-size:16px;font-style:normal;font-weight:400\"><em>(if applicable)<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column d-flex align-items-center justify-content-end is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized m-0\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ourpublicservice.org\/wp-content\/uploads\/2022\/12\/Improvement.svg\" alt=\"\" class=\"wp-image-36223\" width=\"50\" height=\"50\"\/><\/figure>\n\n\n\n<p class=\"p-3 m-0\" style=\"font-size:16px;font-style:normal;font-weight:600\">Improvement from 2021<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column d-flex align-items-center justify-content-start is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized m-0\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ourpublicservice.org\/wp-content\/uploads\/2022\/12\/Room-for-Improvement.svg\" alt=\"\" class=\"wp-image-36222\" width=\"50\" height=\"50\"\/><\/figure>\n\n\n\n<p class=\"p-3 m-0\" style=\"font-size:16px;font-style:normal;font-weight:600\">Room for Improvement<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column d-flex align-items-center is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:24px\"><strong><strong>Many customers are unfamiliar with the language SSA uses to describe its programs.<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p style=\"font-size:18px\">When the pandemic required SSA to close its field offices to walk-in services, many customers who had not previously used the agency\u2019s website started doing so to access information and services. Feedback from these customers indicated that the language SSA uses on its website can be confusing for people who may not know exactly what they are looking for or are not familiar with SSA\u2019s programs or related policies.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">Recognizing this, SSA has made providing easily understandable information a central focus of its website redesign effort. The goal of the redesigned website is to function like a \u201cfield office on the web,\u201d and to be a place where customers can come with any question and find the relevant information without needing to be familiar with SSA programs, said Eric Powers, SSA\u2019s acting chief business officer. SSA has reorganized and streamlined the content for the new site, so it is easier to understand and navigate. The new website prioritizes organizing content around what customers need, rather than around how SSA is organized or how run programs or processes internally.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">The redesigned website also better explains the background of program eligibility and the reasons behind application requirements. \u201cJust providing some context about why we might be asking for something \u2026 or where a requirement came from\u201d can reduce confusion and improve customers\u2019 understanding of what SSA is asking of them, said Kelly Zsamar, a business analyst at SSA.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column d-flex align-items-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image m-0\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ourpublicservice.org\/wp-content\/uploads\/2022\/12\/Improvement-1.svg\" alt=\"\" class=\"wp-image-36289\" width=\"50\" height=\"50\"\/><\/figure><\/div>\n\n\n<p style=\"font-size:24px\"><strong><strong>The redesigned website seeks to reduce the administrative burden for customers<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p style=\"font-size:18px\">One of the goals of SSA\u2019s website redesign is to reduce the administrative burden customers face when interacting with the agency. For example, the new website contains several screening tools that customers can use to answer a few simple questions and get information relevant to their specific situation, rather than needing to wade through complex information that does not apply to them. \u201cWe want to reduce the amount of burden we put on the public in trying to understand the tasks and programs that they\u2019re trying to engage with,\u201d Powers said.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">These screening tools also link customers directly to services available on the website so they can proceed immediately to complete tasks. The agency\u2019s goal is to create a seamless experience between the information and decision-making tools available on the website that can address general questions and needs, and the more personalized information and services customers can access using their authenticated \u201cmy Social Security\u201d accounts.&nbsp;&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">In conjunction with the website redesign, SSA is also exploring ways to better integrate all its service channels\u2014online, call center and field offices\u2014so customers who start a task on one channel can easily finish it on another without having to start over or re-enter the same information again. \u201cOur goal in making the website task-based is to make sure that when a customer is transferring between those service channels, the effort that they take in one area is not lost in the others,&#8221; said Suran DeSilva, a supervisory business analyst at SSA.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ourpublicservice.org\/wp-content\/uploads\/2023\/01\/SSA-homepage-2-1024x808.png\" alt=\"\" class=\"wp-image-36698\" width=\"768\" height=\"606\" srcset=\"https:\/\/ourpublicservice.org\/wp-content\/uploads\/2023\/01\/SSA-homepage-2-1024x808.png 1024w, https:\/\/ourpublicservice.org\/wp-content\/uploads\/2023\/01\/SSA-homepage-2-300x237.png 300w, https:\/\/ourpublicservice.org\/wp-content\/uploads\/2023\/01\/SSA-homepage-2-768x606.png 768w, https:\/\/ourpublicservice.org\/wp-content\/uploads\/2023\/01\/SSA-homepage-2.png 1197w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column d-flex align-items-center is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:24px\"><strong><strong><strong>SSA continues to solicit customer feedback to refine the new website<\/strong><\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p style=\"font-size:18px\">Throughout the process of creating and testing the beta website, SSA incorporated customers\u2019 voices to ensure the redesigned website was meeting their needs. In addition to the interviews and usability testing that helped inform the initial beta site design, SSA continued to collect customer feedback and make iterative improvements to the redesigned site, based on those comments, up until the launch.&nbsp;For example, SSA made several improvements to the website&#8217;s eligibility screen based on customer feedback, such as updating the explanatory text on a question about marital status so customers can better understand what the question is asking and why the information is important. SSA continues to collect customer feedback now that the new website has been launched. Each new page includes a feedback button for customers to provide input on their experience, and the existing website survey has been updated to capture feedback on the redesigned site. <\/p>\n\n\n\n<p style=\"font-size:18px\">Incorporating customer input about the design and content of the beta website homepage led to direct increases in customer satisfaction with the site.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"border-width:2px;border-color:#00827E;border-style:solid\" data-bg-color-opacity=\"0\" data-border-color=\"#00827E\" data-border-thickness=\"2\" class=\"wp-block-pps-gutenberg-blocks-styled-container pps-styled-container p-5 my-5\">\n<p><strong>Customer satisfaction with beta.ssa.gov<sup>2<\/sup><\/strong>&nbsp;<\/p>\n\n\n<div class=\"su-table su-table-alternate\">\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td>Benchmark<\/td>\n<td>Overall <\/td>\n<\/tr>\n<tr>\n<td>Look &amp; Feel<\/td>\n<td>4.0 out of 5<\/td>\n<td>4.2 out of 5<\/td>\n<\/tr>\n<tr>\n<td>Content &amp; Language<\/td>\n<td>4.3<\/td>\n<td>4.4<\/td>\n<\/tr>\n<tr>\n<td>Navigation &amp; Use<\/td>\n<td>4.2<\/td>\n<td>4.2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column d-flex align-items-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image m-0\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ourpublicservice.org\/wp-content\/uploads\/2022\/12\/Room-for-Improvement.svg\" alt=\"\" class=\"wp-image-36222\" width=\"50\" height=\"50\"\/><\/figure><\/div>\n\n\n<p style=\"font-size:24px\"><strong><strong><strong><strong>Customers can be confused about the relationship between SSA and Medicare<\/strong><\/strong><\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\">Although the Medicare program is operated by the Centers for Medicare and Medicaid Services at the Department of Health and Human Services, customers who enroll in Medicare do so through SSA. The link between these two agencies and the services they provide, is a source of long-standing confusion for customers.&nbsp;&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">One of the goals of the redesigned website is to provide more clarity for customers about the roles and responsibilities of SSA and CMS in relation to the Medicare program, according to SSA officials. In the short term, an upcoming focus of the website work will be to redesign and clarify content related to Medicare to make it easier for customers to understand how and where to obtain information or take action on specific topics or services. Eventually, SSA and CMS hope to create a system in which there is \u201cno wrong door\u201d for customers to begin an interaction with the Medicare program. But several technical and data-sharing challenges must be addressed before a truly seamless experience is possible.<\/p>\n\n\n\n<div class=\"wp-block-columns tabbed-content-arrows mt-4 pt-4 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column m-0 p-0 is-layout-flow wp-block-column-is-layout-flow\">\n<a class=\"wp-block-pps-gutenberg-blocks-button aligncenter pps-button rounded_with_border with-icon previous-link\" target=\"_self\" data-label=\"Previous Tab\" data-color=\"#0084D4\" data-color-opacity=\"100\" data-bg-color=\"#ffffff\" data-bg-color-opacity=\"100\" data-graphic-position=\"before\" data-button-style=\"rounded_with_border\" data-graphic-type=\"icon\" data-type-of-url=\"media\" data-icon=\"chevron-left\" style=\"color:#0084D4;border:1px solid #0084D4;background-color:#ffffff\" rel=\"noopener noreferrer\"><i class=\"fa fa-chevron-left before\"><\/i><span>Previous Tab<\/span><\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column m-0 p-0 is-layout-flow wp-block-column-is-layout-flow\">\n<a class=\"wp-block-pps-gutenberg-blocks-button aligncenter pps-button rounded_with_border with-icon next-link\" target=\"_self\" data-label=\"Next Tab\" data-color=\"#0084D4\" data-color-opacity=\"100\" data-bg-color=\"#ffffff\" data-bg-color-opacity=\"100\" data-graphic-position=\"after\" data-button-style=\"rounded_with_border\" data-graphic-type=\"icon\" data-type-of-url=\"media\" data-icon=\"chevron-right\" style=\"color:#0084D4;border:1px solid #0084D4;background-color:#ffffff\" rel=\"noopener noreferrer\"><span>Next Tab<\/span><i class=\"fa fa-chevron-right after\"><\/i><\/a>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pps-gutenberg-blocks-tab tab\" data-label=\"Delivering-Services-Equitably\"><a class=\"tab-label\" href=\"#Delivering-Services-Equitably\" role=\"tab\">Delivering Services Equitably<\/a><div class=\"tab-pane\" id=\"Delivering-Services-Equitably\" role=\"tabpanel\">\n<h3 class=\"wp-block-heading\">Delivering Services Equitably<\/h3>\n\n\n\n<p style=\"font-size:18px\">SSA has a <a href=\"https:\/\/www.ssa.gov\/pubs\/LAP2022-23.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Language Access Plan<\/a> for fiscal 2022 and fiscal 2023 that focuses specifically on improving access to services for people with limited English proficiency. SSA\u2019s services are currently provided in more than 200 languages by multilingual employees and telephone interpreters and contracted translator services\u2014all free for customers. SSA staff are also provided training for working with customers whose first language is not English and are educated on cultural diversity and unconscious bias issues pertaining to working with people of diverse cultures. Despite the agency\u2019s efforts, advocacy groups <a href=\"https:\/\/clsphila.org\/wp-content\/uploads\/2022\/11\/Addressing-SSAs-Crisis-in-Access-to-Disability-Benefits.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">note challenges<\/a> for people with limited English proficiency, including limited access for speakers of less common languages, difficulties accessing American Sign Language interpreters and delays in language support that result in case delays. The website redesign includes improvements aimed at language access, such as adding to the current number of webpages available in Spanish by translating all new information pages into Spanish and continued efforts to provide information in other languages. Spanish-speaking users can visit <a href=\"https:\/\/www.ssa.gov\/es\">www.segurosocial.gov<\/a> to see this translated content. Application forms and online services, however, are only available in English.&nbsp;&nbsp;<\/p>\n\n\n\n<p style=\"font-size:18px\">Customers <a href=\"https:\/\/clsphila.org\/wp-content\/uploads\/2022\/11\/Addressing-SSAs-Crisis-in-Access-to-Disability-Benefits.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">also report<\/a> difficulties comprehending the complex language SSA often uses and issues related to a lack of digital access or digital literacy. The redesigned website aims to help address these comprehension challenges through its focus on presenting information in clear and concise language organized around customers\u2019 questions and needs.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns tabbed-content-arrows mt-4 pt-4 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column m-0 p-0 is-layout-flow wp-block-column-is-layout-flow\">\n<a class=\"wp-block-pps-gutenberg-blocks-button aligncenter pps-button rounded_with_border with-icon previous-link\" target=\"_self\" data-label=\"Previous Tab\" data-color=\"#0084D4\" data-color-opacity=\"100\" data-bg-color=\"#ffffff\" data-bg-color-opacity=\"100\" data-graphic-position=\"before\" data-button-style=\"rounded_with_border\" data-graphic-type=\"icon\" data-type-of-url=\"media\" data-icon=\"chevron-left\" style=\"color:#0084D4;border:1px solid #0084D4;background-color:#ffffff\" rel=\"noopener noreferrer\"><i class=\"fa fa-chevron-left before\"><\/i><span>Previous Tab<\/span><\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column m-0 p-0 is-layout-flow wp-block-column-is-layout-flow\">\n<a class=\"wp-block-pps-gutenberg-blocks-button aligncenter pps-button rounded_with_border with-icon next-link\" target=\"_self\" data-label=\"Next Tab\" data-color=\"#0084D4\" data-color-opacity=\"100\" data-bg-color=\"#ffffff\" data-bg-color-opacity=\"100\" data-graphic-position=\"after\" data-button-style=\"rounded_with_border\" data-graphic-type=\"icon\" data-type-of-url=\"media\" data-icon=\"chevron-right\" style=\"color:#0084D4;border:1px solid #0084D4;background-color:#ffffff\" rel=\"noopener noreferrer\"><span>Next Tab<\/span><i class=\"fa fa-chevron-right after\"><\/i><\/a>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-pps-gutenberg-blocks-full-width-column pps-full-width-column cx-endnotes\" style=\"background-color:#f3f3f4\" data-bg-type=\"color\" data-bg-color=\"#f3f3f4\" data-bg-color-opacity=\"100\" data-bg-overlay-color-opacity=\"100\"><div class=\"pps-overlay\">\n<div class=\"wp-block-pps-gutenberg-blocks-collapsible-content pps-collapsible-content\" data-color=\"\" data-bg-color=\"#f3f3f4\" data-bg-color-opacity=\"100\" style=\"text-align:left\" data-alignment=\"left\" data-outline-color=\"#f3f3f4\"><a class=\"trigger\" style=\"color:inherit;background-color:#f3f3f4;border-color:#f3f3f4\">Endnotes<\/a><div class=\"content\">\n<ol class=\"wp-block-list\">\n<li>Data from SSA user research during initial development of the redesigned beta.ssa.gov. &#8220;Time to task&#8221; refers to the amount of time it took a customers to find a specific task on the website. &#8220;Success rate&#8221; refers to the percentage of people who were able to successfully find the correct location of the task on each website. <\/li>\n\n\n\n<li>Benchmark data was collected during the first six weeks the beta website was live, from Mar. 13 to Apr. 24, 2022. The overall column reflects feedback during the entire beta period, from Mar. 13 to launch on Dec. 6, 2022.<\/li>\n<\/ol>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-pps-dark-gray-color has-text-color has-small-font-size\">This customer experience profile was produced by the Partnership for Public Service, in collaboration with Accenture Federal Services.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ourpublicservice.org\/wp-content\/uploads\/2022\/03\/2560px-Accenture.svg-1024x270.png\" alt=\"\" class=\"wp-image-28065\" width=\"169\" height=\"44\" srcset=\"https:\/\/ourpublicservice.org\/wp-content\/uploads\/2022\/03\/2560px-Accenture.svg-1024x270.png 1024w, https:\/\/ourpublicservice.org\/wp-content\/uploads\/2022\/03\/2560px-Accenture.svg-300x79.png 300w, https:\/\/ourpublicservice.org\/wp-content\/uploads\/2022\/03\/2560px-Accenture.svg-768x203.png 768w, https:\/\/ourpublicservice.org\/wp-content\/uploads\/2022\/03\/2560px-Accenture.svg-1536x405.png 1536w, https:\/\/ourpublicservice.org\/wp-content\/uploads\/2022\/03\/2560px-Accenture.svg-2048x540.png 2048w, https:\/\/ourpublicservice.org\/wp-content\/uploads\/2022\/03\/2560px-Accenture.svg-1600x422.png 1600w, https:\/\/ourpublicservice.org\/wp-content\/uploads\/2022\/03\/2560px-Accenture.svg-1920x506.png 1920w, https:\/\/ourpublicservice.org\/wp-content\/uploads\/2022\/03\/2560px-Accenture.svg-1200x316.png 1200w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Read the corresponding report <a href=\"https:\/\/ourpublicservice.org\/publications\/designing-a-government-for-the-people\/\">Designing a Government for the People<\/a><\/em><\/p>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:30px\"><strong>More CX Profiles<\/strong><\/p>\n\n\n<div id=\"block18116\" class=\"pps-dynamic-content cx-more-profiles size-regular layout-  display-images display-images hide-dates hide-types display-excerpts display-button hide-outline hide-more-button\" data-slider=\"false\">\r\n\t<div class=\"resources-wrapper row\">\r\n\t\t\t\t\t\t\t\t<div class=\"col-sm-12 col-md-6 col-lg-4\">\r\n\t\t\t\t<div class=\"container\">\r\n\t\t\t\t\t<div data-type=\"Page\" class=\"card item row has-no-link   pps-dynamic-content cx-more-profiles size-regular layout-  display-images display-images hide-dates hide-types display-excerpts display-button hide-outline hide-more-button has-image\" data-link=\"\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='first-column col-12 col-md-4 mb-md-0 mb-4'>\r\n\t\t\t\t\t\t\t\t<a class='thumb' style=\"background:url(https:\/\/ourpublicservice.org\/wp-content\/uploads\/2023\/01\/FEMA-4.jpeg) no-repeat center center;background-size:cover;\" href=\"https:\/\/ourpublicservice.org\/our-solutions\/customer-experience\/y2022\/individual-assistance-disaster-relief-programs\/\" target=\"\" title=\"INDIVIDUAL ASSISTANCE DISASTER RELIEF PROGRAMS \u00a0\">\r\n\t\t\t\t\t\t\t\t\t<span class=\"hide-text\">Thumbnail for INDIVIDUAL ASSISTANCE DISASTER RELIEF PROGRAMS \u00a0<\/span>\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class='second-column col-12 col-md-8 px-3'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content size-regular\">\r\n\t\t\t\t\t\t\t\t<div class=\"title size-regular bold   \">\r\n\t\t\t\t\t\t\t\t\t<span class=\"title\">\r\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ourpublicservice.org\/our-solutions\/customer-experience\/y2022\/individual-assistance-disaster-relief-programs\/\" target=\"\">\r\n\t\t\t\t\t\t\t\t\t\t\tINDIVIDUAL ASSISTANCE DISASTER RELIEF PROGRAMS \u00a0\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"desc\">\r\n\t\t\t\t\t\t\t\t\t\tEach year, thousands of customers who have experienced a disaster rely on services provided by the Federal Emergency Management Agency to help them recover from&hellip;\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"link\">\r\n\t\t\t\t\t\t\t\t\t<a class=\"btn \" href=\"https:\/\/ourpublicservice.org\/our-solutions\/customer-experience\/y2022\/individual-assistance-disaster-relief-programs\/\" target=\"\" title=\"INDIVIDUAL ASSISTANCE DISASTER RELIEF PROGRAMS \u00a0\">\r\n\t\t\t\t\t\t\t\t\t\tRead the profile\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-arrow-right\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"col-sm-12 col-md-6 col-lg-4\">\r\n\t\t\t\t<div class=\"container\">\r\n\t\t\t\t\t<div data-type=\"Page\" class=\"card item row has-no-link   pps-dynamic-content cx-more-profiles size-regular layout-  display-images display-images hide-dates hide-types display-excerpts display-button hide-outline hide-more-button has-image\" data-link=\"\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='first-column col-12 col-md-4 mb-md-0 mb-4'>\r\n\t\t\t\t\t\t\t\t<a class='thumb' style=\"background:url(https:\/\/ourpublicservice.org\/wp-content\/uploads\/2023\/01\/USAID-2-01-1024x605.png) no-repeat center center;background-size:cover;\" href=\"https:\/\/ourpublicservice.org\/our-solutions\/customer-experience\/y2022\/usaid-partner-services\/\" target=\"\" title=\"USAID PARTNER SERVICES\">\r\n\t\t\t\t\t\t\t\t\t<span class=\"hide-text\">Thumbnail for USAID PARTNER SERVICES<\/span>\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class='second-column col-12 col-md-8 px-3'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content size-regular\">\r\n\t\t\t\t\t\t\t\t<div class=\"title size-regular bold   \">\r\n\t\t\t\t\t\t\t\t\t<span class=\"title\">\r\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ourpublicservice.org\/our-solutions\/customer-experience\/y2022\/usaid-partner-services\/\" target=\"\">\r\n\t\t\t\t\t\t\t\t\t\t\tUSAID PARTNER SERVICES\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"desc\">\r\n\t\t\t\t\t\t\t\t\t\tThe U.S. Agency for International Development works in over 100 countries, delivering assistance to reduce poverty, improve health and strengthen democratic governance, among other support.&hellip;\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"link\">\r\n\t\t\t\t\t\t\t\t\t<a class=\"btn \" href=\"https:\/\/ourpublicservice.org\/our-solutions\/customer-experience\/y2022\/usaid-partner-services\/\" target=\"\" title=\"USAID PARTNER SERVICES\">\r\n\t\t\t\t\t\t\t\t\t\tRead the profile\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-arrow-right\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"col-sm-12 col-md-6 col-lg-4\">\r\n\t\t\t\t<div class=\"container\">\r\n\t\t\t\t\t<div data-type=\"Page\" class=\"card item row has-no-link   pps-dynamic-content cx-more-profiles size-regular layout-  display-images display-images hide-dates hide-types display-excerpts display-button hide-outline hide-more-button has-image\" data-link=\"\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='first-column col-12 col-md-4 mb-md-0 mb-4'>\r\n\t\t\t\t\t\t\t\t<a class='thumb' style=\"background:url(https:\/\/ourpublicservice.org\/wp-content\/uploads\/2022\/03\/CMS-header-2021-scaled-2-1024x310.jpg) no-repeat center center;background-size:cover;\" href=\"https:\/\/ourpublicservice.org\/our-solutions\/customer-experience\/y2022\/social-security-website-redesign\/\" target=\"\" title=\"SOCIAL SECURITY WEBSITE REDESIGN\">\r\n\t\t\t\t\t\t\t\t\t<span class=\"hide-text\">Thumbnail for SOCIAL SECURITY WEBSITE REDESIGN<\/span>\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class='second-column col-12 col-md-8 px-3'>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"content size-regular\">\r\n\t\t\t\t\t\t\t\t<div class=\"title size-regular bold   \">\r\n\t\t\t\t\t\t\t\t\t<span class=\"title\">\r\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ourpublicservice.org\/our-solutions\/customer-experience\/y2022\/social-security-website-redesign\/\" target=\"\">\r\n\t\t\t\t\t\t\t\t\t\t\tSOCIAL SECURITY WEBSITE REDESIGN\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"desc\">\r\n\t\t\t\t\t\t\t\t\t\tVirtually everyone in America interacts with the Social Security Administration at some point in their lives, from receiving a Social Security number at birth to&hellip;\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"link\">\r\n\t\t\t\t\t\t\t\t\t<a class=\"btn \" href=\"https:\/\/ourpublicservice.org\/our-solutions\/customer-experience\/y2022\/social-security-website-redesign\/\" target=\"\" title=\"SOCIAL SECURITY WEBSITE REDESIGN\">\r\n\t\t\t\t\t\t\t\t\t\tRead the profile\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-arrow-right\"><\/i>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n<\/div>\r\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<a class=\"wp-block-pps-gutenberg-blocks-button aligncenter pps-button rectangular_without_border with-icon p-0 m-0 font-weight-bold d-block\" target=\"_self\" href=\"https:\/\/ourpublicservice.org\/performance-measures\/customer-experience\/\" data-label=\"Back to Customer Experience\" data-color=\"#00827E\" data-color-opacity=\"100\" data-bg-color=\"#ffffff\" data-bg-color-opacity=\"100\" data-graphic-position=\"before\" data-button-style=\"rectangular_without_border\" data-graphic-type=\"icon\" data-type-of-url=\"page\" data-icon=\"arrow-left\" style=\"color:#00827E;border:1px solid #00827E;background-color:#ffffff\" rel=\"noopener noreferrer\"><i class=\"fa fa-arrow-left before\"><\/i><span>Back to Customer Experience<\/span><\/a>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social Security Website Redesign SOCIAL SECURITY ADMINISTRATION Note: In previous years, SSA provided insights and data regarding their retirement customer experience offerings across service delivery channels. This year\u2019s profile focuses on SSA\u2019s website redesign effort, and the customer experience practices and considerations involved in that work.&nbsp; Virtually everyone in America interacts with the Social Security&#8230;<\/p>\n","protected":false},"author":73,"featured_media":29578,"parent":36201,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"sort-date":"","content-type":"","om_disable_all_campaigns":false,"_searchwp_excluded":"","footnotes":""},"class_list":["post-36293","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SOCIAL SECURITY WEBSITE REDESIGN &#8226; Partnership for Public Service<\/title>\n<meta name=\"description\" content=\"Virtually everyone in America interacts with the Social Security Administration at some point in their lives, from receiving a Social Security number at birth to relying on SSA\u2019s retirement services for financial security after they have stopped working. 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