{"id":15270,"date":"2020-02-27T19:18:32","date_gmt":"2020-02-28T00:18:32","guid":{"rendered":"https:\/\/opsweb.wpengine.com\/?p=15270"},"modified":"2020-11-23T11:19:07","modified_gmt":"2020-11-23T16:19:07","slug":"how-to-amplify-government-stories-through-media-coverage","status":"publish","type":"post","link":"https:\/\/ourpublicservice.org\/blog\/how-to-amplify-government-stories-through-media-coverage\/","title":{"rendered":"How to amplify government stories through media coverage"},"content":{"rendered":"\n<p><em>From left to right in photo above: Samantha Donaldson of the Partnership for Public Service, Jason Miller of Federal News Network, Tom Shoop of Government Executive, Lia Russell of Federal Computer Week and Jessie Bur of Federal Times. Photo by Jeku Arce.<\/em><\/p>\n\n\n\n<p>Government stories are all around us\u2014but just how easy are they to pitch? Whether a public affairs officer is trying to land a feature article or put a federal agency principal in front of a camera, working with the media can be tricky.&nbsp;<\/p>\n\n\n\n<p>We tackled the question of productive media relations recently, at a gathering of the&nbsp;<a href=\"http:\/\/fedcommnetwork.org\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Federal Communicators Network<\/a>\u2014a professional community of public affairs officers scattered across government. The people leading agency press efforts sat down with members of the media to uncover the secrets of landing good media coverage.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what we learned:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Media loves a \u201ccool thing\u201d story<\/strong>. Our panelists all agreed they are eager to learn about fun initiatives going on in government. Offer your agency\u2019s success stories with an unexpected angle. Take a risk with your pitch and see where it takes you.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Your press office must be accessible.&nbsp;<\/strong>Reporters are often crunched for time. Help them meet their deadlines by making your press process easier to navigate. Respond to all requests with urgency\u2014a quick turnaround should always be your top priority.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Education is part of the process.&nbsp;<\/strong>Government work is complicated, and journalists aren\u2019t always going to \u201cget\u201d your pitch. Be available to field questions from your media contacts to help educate and inform their writing. Remember: You can always speak on background to avoid jumping through a complicated press process.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Relationships take time.&nbsp;<\/strong>Develop meaningful relationships with your press contacts. Being a communicator requires you to do more than pitch reporters\u2014you must build media connections that can last for years to come. Go ahead and schedule a coffee to get started.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Brevity is better.&nbsp;<\/strong>Keep your pitches, press releases and official statements useful and concise. Everyone is trying to get reporters to bite at their news\u2014make yours stand out and pack a punch (without forcing them to read a novel). Think like a reporter and provide them with what they need\u2014no more, no less.&nbsp;&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>We all have news we want to get out there. The key to a successful media relations strategy is to find meaning in your stories and in your relationships. Build connections with a wide variety of reporters, look throughout the agency for exciting stories, and explore new media outlets to amplify your agency\u2019s message.&nbsp;<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/vimeo.com\/393754237\" target=\"_blank\"><em>Watch the panels<\/em><\/a><em>&nbsp;to gain more tips and tricks on how to work with media.&nbsp;<\/em><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/fedcommnetwork.org\/\" target=\"_blank\"><em>Learn more about the Federal Communicators Network<\/em><\/a><em>&nbsp;and how you can get involved.<\/em><\/p>\n\n\n\n<p><em>For more insights from the Partnership like this, please check out these blog posts:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/ourpublicservice.org\/blog-dr-faucis-thanks-to-public-servants-was-one-of-many-public-service-recognition-week-2020-highlights\/\" target=\"_blank\"><em>Dr. Fauci\u2019s thanks to public servants was one of many highlights of this year\u2019s Public Service Recognition Week<\/em><\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/ourpublicservice.org\/blog-six-ways-to-show-your-appreciation-for-federal-employees-during-public-service-recognition-week\/\" target=\"_blank\"><em>Six ways to show your appreciation for federal employees during Public Service Recognition Week<\/em><\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/ourpublicservice.org\/blog-recognition-for-outstanding-federal-workers-should-be-the-norm\/\" target=\"_blank\"><em>Recognition for outstanding federal workers should be the norm<\/em><\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>From left to right in photo above: Samantha Donaldson of the Partnership for Public Service, Jason Miller of Federal News Network, Tom Shoop of Government Executive, Lia Russell of Federal Computer Week and Jessie Bur of Federal Times. Photo by Jeku Arce. Government stories are all around us\u2014but just how easy are they to pitch?&#8230;<\/p>\n","protected":false},"author":73,"featured_media":15271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"sort-date":"","content-type":"","om_disable_all_campaigns":false,"_searchwp_excluded":"","footnotes":""},"categories":[7588],"tags":[9061,9062,9063,9064],"class_list":["post-15270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-federal-communicators-network","tag-media","tag-media-relations-strategy","tag-press"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to amplify government stories through media coverage &#8226; Partnership for Public Service<\/title>\n<meta name=\"description\" content=\"How can public affairs officers land good media coverage? At a Federal Communicators Network event, panels featuring government press officials and members of the media offered five tips for developing a successful media relations strategy for your agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ourpublicservice.org\/blog\/how-to-amplify-government-stories-through-media-coverage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to amplify government stories through media coverage\" \/>\n<meta property=\"og:description\" content=\"Government stories are all around us\u2014but just how easy are they to pitch? 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